The Blurred Line Between Truth and Lie - 1200 Words

The Blurred Line Between Truth and Lie Delirium by Lauren Oliver is a dark and alluring novel that wanders back and forth between the blurred lines of truth and lie. The main character--Lena, falls in love in a dystopian society where love is seen as a disease, amor deliria nervosa. â€Å"On your eighteenth birthday...you will get cured and will be happy forever...† â€Å"it is the deadliest of all deadly things: It kills you both when you have it and when you don’t...†(pg.4) While the hallucinated world in Lauren Oliver’s Delirium seems vacuous and impractical, Xizhou is a mirror-image of the concealed brutality behind both government systems. To understand Delirium, readers must sense the emotion of opposing to the governments, the†¦show more content†¦Ã¢â‚¬Å"Choosing a spouse can be the single most important decision in life. Therefore, as a parent I have to make decision for my child† said Mrs Yang an antique shop owner. However, it is all a lie. A 20 years old is a transition to handle his or her own life and the parents chooses their child’s spouse to keep their child close to them. The parent often chooses a close neighbor or friend to keep their child inside their sight. According to the local residence, 90% of the young adults today often feel a burning rage inside their lungs after they have been paired. They often cry and scream for days and night. Youngsters often know as a fact that their parent set a path of their future for selfish purposes, yet also understand that their parent is their â€Å"government† of some sort. Despite the determined sensation of rebellion burning inside young adults is both Xizhou and Delirium, both virtual and physical borders fabricated through concocted government controls restrains the number of actions taken by young adults. Portland is the home of Lena or at least once the home of Lena. It is enclosed by a circle of fence that are told to be electrified. The government notify the citizens that the electronic fence is used to restrict unwanted animals to disturb their life. However, the electronic fence have two purposes that are hidden and untold. To limit the infected citizens from running away andShow MoreRelatedAnalysis Of Eriksson s Article The Ways We Lie 941 Words   |  4 Pagesa good lie like a white lie or a bad lie like being delusional. She backs up her definitions of lies with examples from her own life to teach you about them. She ends by saying that lies shouldn’t be accepted anymore or we’ll all get so used to it that itâ⠂¬â„¢ll become the social norm, she says â€Å"Our acceptance of lies becomes a cultural cancer that eventually shrouds and reorders reality until moral garbage becomes as invisible to us as water is to a fish.† (Ericsson, Stephanie. The Ways We Lie. 1992Read MoreI Was Quite The Liar As A Child Essay980 Words   |  4 Pagesto me as â€Å"the snake of the family.† I’d lie about trivial things, like who ate the last Oreo; to more serious matters, like what I had been doing the night before when I snuck back in at three o’clock in the morning. Growing up a liar, the lines between truth and fiction have always been blurred for me. In recent years, I’ve stopped the constant lying, and I do feel better for it. However, I can’t deny that there is a subtle beauty in a well-delivered lie. That beauty lies in the fact that thereRead More The Confusion Between Illusion and Reality in Death of a Salesman1288 Words   |  6 PagesThe line between reality and illusion is often blurred in Arthur Miller’s play, Death of a Salesman. Whether it is incorporated in the content or the actual structure, this struggle between recognizing reality from illusion turns into a strong theme; it eventually leads to the downfall of Willy and his family. Willy is incapable of recognizing who he is, and cannot realize that he, as well as his sons, is not capable of being successful in the business world. Happy and Biff both go through some battleRead MoreHamlet Character Analysis918 Words   |  4 Pagesdifferences between  "seeming† and â€Å"being†. Each character is trying to decipher what each other are truly thinking, contrary to what they are pretending to think. Shakespeare sets Hamlet up to illustrate the complexity of how one must deceive others to reveal the truth.  ¬Ã‚ ¬The coexistence of appearances and reality develops as the Danish court gets engulfed in a web of corruption, lies and deception. Through how Shakespeare develops his characters, specifically Hamlet, it reveals the tension between realityRead MoreThe War Of Good Vs Evil1292 Words   |  6 Pagescharacter’s viewpoint on life very much defines the type of person he or she is. People can have differing opinions on what they consider to be good and evil. Lies, ignorance, injustice, wrath, greed, and so on are normally placed into the category of evil. Truth, knowledge, justice, meekness, charity, and etcetera are associated with good. Though completely different, the perception of both expressions can be mi sinterpreted. The confusion due to evil acting as a parody of good affects the characters of TheRead MoreThe Way That Audiences Viewed The World Around Them1640 Words   |  7 PagesThe Blurring Line of Truth and Falsehood in Michael Clayton â€Å"Isn t it what we wait for? To meet someone... and they re, they re like a lens and suddenly you re looking through them and everything changes and nothing can ever be the same again.† (Gilroy) The legal thriller Michael Clayton directed by Tony Gilroy challenged the way that audiences viewed the world around them. Director Tony Gilroy created a film where every interaction and conflict challenged the moral compass of the viewers. TheRead MoreThe Power Of Truth InA Monster Calls By Patrick Ness1365 Words   |  6 PagesHow can the truth hurt and heal? Tuth, a contradictory term, unveils many sides to a story; in some cases blurring the barrier between right and wrong. The novel, A Monster Calls, by Patrick Ness reveals the power of truth through the story of a young boy named Connor. Struggling to come to terms with his mother’s fatal illness, Connor is guided by an ancient yew tree monster, who helps him find peace within the toxic truth that plagued him through his moms sickness. The monster is a symbol forRead MoreEpicac Analysis1029 Words   |  5 Pagessize and with a cost of $776,434,927.54. He weighs 7 tons and is composed of electronic tubes, wires and swi tches. With other words he is almost everything but human, but even so the narrator refers to him as a â€Å"nobel and great and brilliant† (p. 1, line 8) friend. EPICAC is throughout the entire story referred to as â€Å"he† and not â€Å"it† and he has several qualities both machine-like but certainly also human-like. For an example he never forgets any piece of information given to him as well as he cannotRead MoreIdentifying the Narrative and Genre Characteristics in a Film1269 Words   |  6 Pagestechnique of the ‘Science fiction’ genre, of creating fictional dangers. Instead it focuses upon the dark side of human nature, and the complexities of fate to draw upon its audience’s fear of the unknown. The foundations of Noir lie in between the early forties and late fifties. In its creation Noir produced a stark contrast to previously known Hollywood genres of the time, through the refusal to present life in a glossy exaggerated tone of â€Å"Happy endings† Noir insteadRead MoreWhat You Didn t Live Your Life? Essay1128 Words   |  5 Pageshypocrisy of our own actions. We take pride in ourselves at being authentic, but we cannot handle the truth. What if I told you that these scenarios are what is currently my life? If I told you that my lines between reality and fantasy are blurred tremendously. What if I told you that I am living off one lie on top of another and the truth of it all is that like society I wouldn’t know the difference between the real and the fake even if it had slapped me in the face. I don’t know who I am or the person

Media Influences On American Culture - 1723 Words

Media Influenced in American Culture Back in the 1920s people had receive news and entertainment through the radio, which then in turn out-shined newspapers and magazines. Now day’s social media sites have become the most popular form to get the news and information. The biggest tool in the media that generates revenue by the millions every day, is advertising. The media has its way of showing us constructive information when it comes to news channels, travel and other educational shows. Kids benefit from watching these, since it can boost self-esteem, heighten interest levels in a particular subject, or encourage them to ask relevant questions. We have a sense of what is happening around us, with a fair insight about how things work elsewhere on the globe. We can view the world through the television, even if we are rooted in one spot the whole time. It is a getaway to places unknown, foreign, and magical with knowledge of what goes on around us without being physically present in that place. The media in all its forms can introduce us to creative outlets that can help us better ourselves in different ways, be it in our personal or work lives. It can change our perspectives and push us to do more than what we limit ourselves to. It can also help us engage with other people around the world, and be more open and understanding towards other cultures. The ability to create relationships based solely on mutual understandings and shared common interests have fed the socialShow MoreRelatedMedia Influence On American Culture1563 Words   |  7 Pagesdoubt that the media has a huge role in American culture. The media is prevalent on every medium, from newspapers, to television, the Internet, and mobile applications. However, the controversial argument of whether American culture is more influenced or more informed by the media still stands. â€Å"American culture† is what I consider to be the social norms, fashion, topics of discussion, current events, and mindsets that are popular within the general American population. The â€Å"media† to me refers toRead MoreMass Media Influence On American Culture878 Words   |  4 PagesMajor developments in the evolution of Mass Media The new era of technology led to major developments in the evolution of mass media, worldwide. In our society, we originally communicated orally before the Internet and wireless devices existed. Individuals relied on traditional forms of mass media, such as the television, radio, newspapers, and magazines, to attain knowledge of the outside world. Thereafter, the development of new forms mass media evolved, and we were introduced to the InternetRead MoreMedia s Influence On American Culture1256 Words   |  6 PagesMedia includes broadcasting mediums such as newspapers, magazines, TV, radio, billboards, direct mail, telephone, fax, and internet. The Business Dictionary defines media as, â€Å"communication channels through which news, entertainment, education, data, or promotional messages are disseminated† (â€Å"Media.†). With the right instruments, media has had a very sizable impact on American society and culture. Media has grown immensely popular and has remar kably gained influence that it’s altered the way weRead MoreEssay about The Influence of the Media on American Culture 1184 Words   |  5 PagesThe media has been a part of the daily life of the American people for the longest time, because of this fact, the media influences the decisions and views of how people should live. One big part of the media that tends to start to develop a sense of how the day-to-day American should live is Disney. Since kids are the main source of Disney’s billion dollar industry children have become an important dimension of the social theory (Giroux 1999: 65). â€Å"Within this context, television emerges as a consumer-orientedRead More American Media Influence on Global Culture Essay2282 Words   |  10 PagesAmerican Media Influence on Global Culture Pop culture is a term coined by sociologists to define American media influence today. Society is bombarded with themes that define pop culture: progress, material gain, individual freedom and wealth. Media, in particular television commercials, movies, newspapers and radio stations, encourages Americans how to think, what to buy and where to live. According to a study done by graduate students at Harvard, as technology expands and media corporationsRead MoreThe Media s Influence On American Culture By The Dominate Ideology Of White Middle Class Males875 Words   |  4 Pagesin American culture by the dominate ideology of white middle class males. Hegemonic ideology is promoted by online media outlets with femininity communicated as a way to serve the sexual desire of men (pp. 449). The pressure on women to look and behave certain ways is deeply imbedded in our everyday life. I will use two online media stories; the PBS online video, Merchants of Cool, and Yahoo Style as th e basis of this essay. The PBS video, Merchants of Cool is about the merchant and media outletsRead MoreEssay on The Media Effects American Culture1249 Words   |  5 PagesThe media is the means of communication, as radio and television, newspapers, and magazines that reach or influence people widely. The growth of the media has spread vastly over the years. The media is also known as a â€Å"channel of mass communication.† â€Å"Mass Media incorporates all those mediums through which information is distributed to the masses. These include advertisements, magazines, newspapers, radio, television, and the Internet† (Sebastian). The media introduces many new things to the publicRead MoreInfuence of Entertainment Essay961 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreInfluence of Entertainment Media969 Words   |  4 PagesInfluence of Entertainment Media Latishia Weldon HUM/186 March 4, 2013 Brandale Mills Influence of Entertainment Media America’s have shaped our culture though entertainment for media proposes for years. Entertainment media is how Americans attract the way of life. The social influences relay on the media entertainment for positive and negative images to help transform the minds of people. The culture of Americans have always been through television, computers, and entertainment. The valuesRead MoreMass Media Essay720 Words   |  3 Pages Mass Media: Development and Literacy Assignment Emily Lewis Horne University of Phoenix HUM 186 October 30, 2017 The Major Developments of the Mass Media In the textbook, Media and Culture: Mass Communication in a Digital Age, written by Richard Campbell, it talks about wat mass media is and the mass media developments. It said, â€Å"The mass media are the cultural industries—the channels of communication—that produce and distribute songs, novels, TV shows, news- papers, movies, video games

Maersk Doha Communcation Report Free Essays

1 – Shannon and Weaver’s Communications model seems to be a perfect fit for the Maersk Doha’s problems on board as there were several instances when language caused miscommunications between crew members and messages where delivered incorrectly. This highlights that not all messages received are identical to the message that was sent or to put it in simpler terms it can almost be described as a game of Chinese whispers. First off we are told that when the emergency occurred and the chief engineer was not informed quickly enough. We will write a custom essay sample on Maersk Doha Communcation Report or any similar topic only for you Order Now This could be down to the incompetence of the engineers or more likely that there was a lack of communication commodities available to them. We were also told that the chief engineer was in a difficult position when it came to communication as he spoke a different language from the rest of the crew. This then created a hindrance upon the crew who were tasked with trying to understand and relay what the chief engineer was saying and along with the background noise, this proved to be difficult and thus caused confusion. 2- A big problem was the communication barrier between the engineering and deck departments. If a structured communications procedure had been in place, the damage could and probably would have been limited to a minimum. Problems arose as the engine crew didn’t report to the chief engineer and the chief didn’t report to the captain. Obviously if the senior staff are not made aware of the problems then they can’t be solved in a proper manor. It’s of utmost importance that the correct procedure where carried out when dealing with safety issues. On this occasion a threat occurred due to an inexperienced crew, reluctant to communicate with their superiors. All departments should have been working towards a joint goal instead there seemed to be departmental friction and the link of horizontal communication was inadequate. Having an inexperienced first and second engineer helped lead to not only mechanical problems occurring but also further problems in communication. The shipping company had decided all crew had a satisfactory level of English but this was not the case and the language barrier acted as a catalyst to the reason the fire was not dealt with properly. 4 – It is clear that there were problems in all directional flows. The downward communication was ineffective. The chief engineer should have asserted his authority and created a line of communication between his staff. Although the language barrier sometimes prevented proper flow in information there should have been procedures in place in case of emergency to insure the crew could contact him with any problems. The upward communication was also found inadequate as the crew should have been responsible enough to notify the chief engineer that there was a fire in the economiser and that perhaps due to their naivety and lack of experience they did not want to alert the chief and been seen as incompetent. The engineers where not familiar with the machinery and should have contacted the chief as early as possible. On the other hand the chief is also guilty of miscommunication when it came to the deck department. It is imperative that both departments work together and help as much as possible and it’s also necessary to regularly keep up to date with each other’s departments. This is the reason companies create procedures and flow charts that must be adhered by whilst on board. If the system was flawed then the chief should have designed a new communication procedure in order to keep communication flowing between all involved 4 – Its clear to say that the communication environment is heavily affected by the presence of so much background noise. There were problems with both the technical and social aspects of noise. Semantic barriers also lead to a negative influence on the environment. The information required regarding the economiser was available to the crew but due to this being from the ships previous owner and it not being endorsed by ZMA, there was confusion regarding what documents and procedures were to be followed. If ZMA had constructed their own policy, adding any information they did not carry over from the previous owner, this might have helped avoid the ensuing problems. How to cite Maersk Doha Communcation Report, Essay examples

Hospitality Involvement of the Digital Marketing

Question: How has digital marketing changed the way that businesses compete with each other and what challenges arise that these businesses need to take into account in order to compete effectively over the Internet? Answer: Introduction: Over the past decade, the digital marketing has been playing an integral role for most of the industries in enhancing the business opportunities in an efficient manner. With the involvement of the digital marketing, the organizations enhance the demand of the business through the power of the internet (Chaffey, Smith and Smith 2012). Most of the business analysts have agreed with the fact that the digital marketing indeed adjoins values in the form of time, attention, and the advocacy. Due to the increased demand for the digital marketing, the business execution process has been radically changed. Unlike the traditional marketing process, the digital marketing indeed facilitates the organizations in spreading the product and service knowledge to the large demographic market as well as in the international platform (Ryan 2014). Hence, it can be assessed that the digital marketing has changed the way of executing business over the past few years. In this context, the impact of the digital marketing on the business has been discussed along with its possible challenges. Three important tools of the digital marketing including Social Media, Video Marketing, and Mobile Marketing have been discussed in a detailed manner. Discussion: Several digital marketing tools have been enhancing the business in experiencing high-profit margin. The prime digital marketing tool is social media. Social media platforms become one of the important parts for advertising products in an effectual manner. Social media platforms are Facebook, Twitter, Google Plus, YouTube, Instagram. Most of the small and medium enterprises have been utilizing the social media marketing for spreading the product information in an inexpensive way (Taken Smith 2012). The particular platform has been providing adequate opportunities to the organizations in enhancing the brand values in the global market. Most of the business analysts have shared their point of views discussing that the social media platforms including Facebook and Twitter play an integral role in improving the brand awareness program. Besides this, it also allows the organizations to accumulate feedbacks from the customers. The particular tool has changed the marketing way in an efficie nt manner. Previously, the traditional form of marketing faces several challenges in advertising the product across the domestic and international market (Tiago and Verssimo 2014). However, the social media has brought the radical changes in the promotional process, as it allows the organizations in providing all product and service related updates to the customers frequently. Aside from this, the social media marketing has provided the organizations more freedom to interact with the customers at any point of time directly. Unlike the traditional marketing, the digital marketing techniques utilizing the particular tool indeed facilitates the organizations in fuelling the advertisement campaign in an appropriate manner (Jrvinen et al. 2012). Hence, it can be assessed that the social media has brought radical changes in the method of business execution along with the promotional activities. Due to the engagement of the social media, most of the small and medium organizations obtain th e adequate opportunities in enhancing the business opportunities in an effectual manner. Most of the industries including tourism, retail market, and telecommunication have been experiencing the enormous growth in the business due to the involvement of the social media marketing (Jobber and Ellis-Chadwick 2012). Moreover, the social media marketing also facilitates in target the international market for expanding the business. For executing digital marketing through the utilization of the social media platform, organizations often face challenges. For instance, customers often do not obtain the proper information of the products and services due to the lack of frequent update made by the management. Without providing the updated information on the social media platform, the organization would not be able to engage a huge number of customers in the business. Besides this, another biggest challenge of the social media marketing is that the organizations often face difficulties in tracking the entire process due to the huge expansion of the platform (Miller 2012). Hence, the management would not be able to identify the customers interest about the products properly. Moreover, it is important for the organization to comprehend the fact that quality of the content is more important than the quantity of the content. Hence, the discussed challenges of the social media would create difficulties for the organizatio ns to obtain enhanced outcomes at the initial stage of the process. By discussing the second digital marketing tool, it can be identified that the video marketing is being popular over the last few years. Most of the internet users utilize the online videos for obtaining the product and service information in an efficient manner (Bosomworth 2013). YouTube is one of the popular video marketing platforms that facilitate the organizations in engaging a large section of customers into the business. Besides this, most of the marketing analysts have agreed with the fact that the video marketing generates dynamic and shareable videos specially tailored to the interests and requirements of the audiences (Royle and Laing 2014.). The popularity of the video marketing has shown the face that the particular digital marketing tool has radically changed the business-execution process. By discussing the power of the video marketing, it can be assessed that the most popular video hosting site called YouTube boasts more than 3 billion videos per day, which makes the excellent lace for the organizations to target their customers (Brennan and Croft 2012). Unlike the traditional marketing tools, the video marketing is becoming increasingly popular for its aptitude to make the viral promotion of the products. Nowadays, video marketing is getting huge popularity due to the several reasons. For instance, unlike the other promotional tools, the particular marketing platform consists of different advertising channels, which frequently update the product and service information in an efficient manner. Besides this, it also allows the customers in identifying the flaws of the products by simply watching the video reviews. Hence, it can be assessed that the video marketing has broadened the opportunities for the marketers to expand their business to the large demographic market as well as international platform. Unlike the traditional form of marketing, the video platform indeed allows the organization in tracking the growth of the promotion (Fulgoni and Lipsman 2014). For instance, the most popular video platform YouTube has the popularity measurement scales including like and dislike buttons through which the organization could understand the popularity of the product in an efficient manner. Although the video marketing facilitates in enhancing the product promotion, it includes some drawbacks that could affect the business gradually (Kavoura and Stavrianea 2014). There are numerous channels reviewing the products of the company. Hence, customers get confused by watching several reviews of a particular product. Consequently, it indicates the difficulties for the organization in capturing the audiences within the short timeline. Besides this, most of the audiences avoid watching long duration advertisement videos. Hence, they skip the video promotion. On the other hand, most of the organizations do not focus on updating the contents on a regular basis, which indeed leads to the ineffective promotion of the products and services. The third most powerful digital marketing tool is mobile marketing. Nowadays, most of the organizations focus on the mobile marketing for the enhancement of the business. With the involvement of the mobile marketing, organizations could provide the update information regarding products and services. Most of the business analysts have discussed that the mobile marketing is one of the integral parts of the e-commerce businesses (Leeflang et al. 2014). Nowadays, ecommerce sites including Amazon, eBay have been enhancing the business through direct marketing utilizing the mobile advertising. Over the last five years, the demand for the mobile marketing has been increasing. The utilizations of the Smartphone devices are increasingly popular. Hence, the mobile marketing provides huge growth to the businesses within the targeted timeline. The particular digital marketing tool has shaped up the traditional form of business advertisement process. Unlike the traditional promotional tools, the mobile marketing gets increasingly popular due to its ease accessibility (Karjaluoto, Mustonen and Ulkuniemi 2015). Due to the handy features, most of the audiences feel free to access their mobile devices throughout the day. Consequently, it becomes easier for the organizations to engage customers in the advertisement process. On the other hand, the mobile advertisement indeed influences the audience to keep checking updates on their favorite products and services. Besides this, the particular size of the medium has been expanding enormously. Business analysts have predicted that by the end of 2016, more people would utilize the internet on their mobile device than a computer. Hence, it can be assessed that the mobile advertisement has brought a new way of making customer aware regarding products updates. Previously, marketers face challenges to provide products updates frequently to the customers. Consequently, it was difficult to the organization to engage the customer for the lo ng timeline. The mobile advertising facilitates the small and medium organizations to promote their products in an inexpensive way. Moreover, the particular advertising platform is a time-saving process for the marketers to promoting their products. Nowadays, most of the organizations focus on releasing their personal mobile application, which keeps updating the customers regarding products and services (Kotler et al. 2015). By discussing the challenges of the mobile advertising, it can be assessed that the particular process would not be able to engage all the customers. However, the world of technology has been changing the advertisement process of the businesses. The mobile advertisement would not provide the product updates to the customers, who do not use the Smartphone device. On the other hand, the organizations need to focus on their expenses for involving this particular platform in the business. The mobile applications are needed to be designed for different Smartphone platforms including Android, iPhone, Windows (Karjaluoto, Mustonen and Ulkuniemi 2015). Hence, it can be assessed that the mobile advertising process is considered quite expensive compared to other forms of advertisement. Consequently, small businesses face challenges to employing this particular tool of digital marketing in the business. Conclusion: By analyzing this particular research topic, it can be assessed that over the past decade, the digital marketing tools including social media, video advertising, and mobile marketing have radically changed the process of executing business. The particular paper highlights the importance and challenges of the discussed digital marketing tools. Social media provides adequate opportunities to the small and medium enterprises in enhancing the products promotion through an inexpensive way. However, the social media platforms often face challenges in providing updated information to the audiences. Besides the social media, the video promotion platform including YouTube indeed facilitates the marketers to make viral advertisement of their products and services. Finally, the mobile marketing process is the most innovative and time-saving process. However, it is an expensive process for the new entrees. By conducting the in-depth analysis of the digital marketing tools, it can be identified t hat the marketers need to involve the discussed tools for enhancing their trade opportunities within the short timeframe. Unlike the traditional marketing tools, the digital marketing instruments including Social Media, Video promotion, and the mobile advertising have been providing sufficient opportunities for promoting the products across the large demographic areas as well as in the international market. References: Bosomworth, D., 2013. Mobile marketing statistics 2015.Smart Insights site. Brennan, R. and Croft, R., 2012. The use of social media in B2B marketing and branding: An exploratory study.Journal of Customer Behaviour,11(2), pp.101-115. Chaffey, D., Smith, P.R. and Smith, P.R., 2012.eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge. Fulgoni, G. and Lipsman, A., 2014. Numbers, please: Digital game changers: How social media will help usher in the era of mobile and multi-platform campaign-effectiveness measurement.Journal of Advertising Research,54(1), pp.11-16. Jrvinen, J., Tollinen, A., Karjaluoto, H. and Jayawardhena, C., 2012. Digital and Social Media Marketing usage in B2B Industrial SectionMarketing ManagementJournal,22(2). Jobber, D. and Ellis-Chadwick, F., 2012.Principles and practice of marketing(No. 7th). McGraw-Hill Higher Education. Karjaluoto, H., Mustonen, N. and Ulkuniemi, P., 2015. The role of digital channels in industrial marketing communications.Journal of Business Industrial Marketing,30(6), pp.703-710. Kavoura, A. and Stavrianea, A., 2014. Economic and social aspects from social media's implementation as a strategic innovative marketing tool in the tourism industry.Procedia Economics and Finance,14, pp.303-312. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU. Leeflang, P.S., Verhoef, P.C., Dahlstrm, P. and Freundt, T., 2014. Challenges and solutions for marketing in a digital era.European management journal,32(1), pp.1-12. Miller, M., 2012.B2B digital marketing: Using the web to market directly to businesses. Que Publishing. Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), pp.65-73. Ryan, D., 2014.Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Taken Smith, K., 2012. Longitudinal study of digital marketing strategies targeting Millennials.Journal of Consumer Marketing,29(2), pp.86-92. Tiago, M.T.P.M.B. and Verssimo, J.M.C., 2014. Digital marketing and social media: Why bother?.Business Horizons,57(6), pp.703-708.